Symbio Launch Campaign.

Reimagining fitness for a new generation.

Life Fitness have been at the forefront of commercial fitness for over 50 years, with the new Symbio product series the next in line to set the bar for the industry. From the product name to campaign concept, content production, holistic channel expressions and pre-launch global event. We created a campaign that tells an unmistakably human and emotional story about the key product technologies empowering a connection between exerciser and equipment.

Some of the good sh!t we did.

• Brand strategy & naming.

• Creative direction & design.

• Campaign film & content.

• Creative & production artwork.

• Digital experience design.

• 3D renders & motion content.

• Go-to-market strategy.

• Brand & product experiences.

• Event design & content.

• Production & project management.