Life Fitness - Brand Expo.

Experiencing the future of fitness across the globe.

From America to Europe. A combined £2m budget to create a brand experience like no other and reinforce Life Fitness as the industry leaders. Setting the bar for the next generation of fitness equipment, the 775m2 spaces featured multi-brand zones, innovation lab, 80% new products and launch campaigns to support. Giving Life Fitness the platform to attract 110,000+ FIBO and IHRSA visitors with their latest innovations across cardio, strength and group training.

Some of the good sh!t we did.

• Creative direction.

• Consumer journey.

• Spacial design.

• Brand and product experiences.

• Campaign and content creative.

• Creative & production artwork.

• Production & project management.